Branding
Brand Guidelines
Creating and evolving brand guidelines is one of the most rewarding aspects of my work. Whether developing a new identity or refreshing an existing one, I enjoy creating systems that ensure consistency while allowing a brand to grow.
At Perfect Portal, I played a key role in a company-wide brand refresh, helping reposition the brand with a more premium and professional identity. This involved refining the colour palette, redefining the visual hierarchy, introducing a refreshed design language, and contributing to updated brand values and vision. Throughout my career, including my work with The Seventy Ninth Group and KitsuneZA Esports, I have developed and maintained comprehensive brand guidelines that provide clear direction across digital and print.
Branding
Websites
My involvement in web design has focused on creating visual assets, designing engaging user experiences, and collaborating with developers to strengthen brand presence online. At Perfect Portal, I have designed web pages, produced animations for the web, and provided creative consultation on digital projects.
With a solid understanding of HTML and CSS, I am able to design with implementation in mind, allowing me to communicate effectively with developers and create solutions that are both visually compelling and technically achievable.
